It has never been a more important time to develop an online footprint.
Whether you’re looking for business or looking for that next job you need to understand that being accessible online is becoming more and more crucial each day. Most business people have understood this for a number of years, unfortunately for them, many business people fail to execute a decent online footprint. These are the same people who talk about market downturns while their competitors who are taking advantage of the exposure and reach the online world provides us. I also laugh at the number of business people who proudly say that get all their business from referrals, yet when you dig a little deeper they just don’t understand how to make the digital world work for them.
In terms of people who would rather be employed than take the ‘Risk’ of being self-employed or building a business. Building your online presence is also extremely important.
The why? for people who want to be kept in mind for new employment opportunities is simple. More and more employers & recruiters are using digital to search for, research and validate people they may wish to approach for an opportunity. With websites like LinkedIn now dominating as online ‘talent pools’ or ‘marketplaces’ finding great people from all over the globe has just got easier. Although we still apply for many jobs, over the next ten years I am picking that practice of advertising jobs is going to decline and search is going to increase.
Why? Because advertising creates more work and takes a lot longer especially when you can go online, and cherry-pick the talent you want, while also checking them out before you approach them.
LinkedIn is a must if you are serious about your career. You also won’t be throwing away your CV and not applying for jobs yet. However, there is something else looming that is even better than LinkedIn. The web itself. By either building your own personal website or working with someone like me through http://www.jobcafe.co.nz we can help you create an online footprint that anyone using Google (or any other search engine) can use to find you. Unlike LinkedIn which requires you to be connected, invest a load of time building connections, doesn’t make sense to build an online profile which can be accessed easily.
Your personal online presence can be designed in such a way to make it really easy for that star employer to find you and all the details they need to validate you. The easy it is for this to happen the better chance everyone has to make a connection. Simple. Advantage you.
As for contractors and business people, the same thing applies. Build a responsive profile will help you win more business. People do business with people so take advantage of the fact. Using blogs, write guests posts, articles thus improve your personal web ranking, your profile may just be the site that next client hits before checking out all your services on that business website you invested on years ago.
I set up Tony Cutting Digital to help both business people and those who would rather work for someone else take full advantage of what is happening online.
The world is so connected and the impossible is becoming more possible every day. Why reduce your chances of landing that dream job? or unlikely business lead?
Hope you found this helpful.
Have a great day