In New Zealand, we are known for our ‘number 8 wire’ mentality. We are great at survival. “She’ll be right, I can do that”.
What we tend to be is poor at thriving. Knowledge, as we all know, is a powerful thing. Unfortunately, a little knowledge can leave us vulnerable especially to competitors who use their smart thinking to engage people with exceptional knowledge to do tasks that are not “core business”.
The investment return of this approach is simple. Having smart people to call on in areas you are not exceptional is the entrepreneurial skill used by business owners to ensure their business thrives rather than just survives.
Yes, gain knowledge so at least you have the baseline to understand great from the good.
However, invest in knowledge and skills from specialists and significantly increase your business’s chances of thriving.
Spend your time learning your craft, and learning how to manage these assets, that is how to ensure you have the essential skills that build your personal brand and respect from your customers and staff. Forget about the ‘number 8 wire’ attitude and get great at what you do. hire resources that add to your skills and practice the same approach as you i.e. they focus on being great at what they do.
By adopting this tactic anyone who really wants to thrive will.
I hope you found this helpful.