IS YOUR BUSINESS SURVIVING OR THRIVING?

Photo by hannah grace on Unsplash

In New Zealand, we are known for our ‘number 8 wire’ mentality. We are great at survival. “She’ll be right, I can do that”.

What we tend to be is poor at thriving. Knowledge, as we all know, is a powerful thing. Unfortunately, a little knowledge can leave us vulnerable especially to competitors who use their smart thinking to engage people with exceptional knowledge to do tasks that are not “core business”.

The investment return of this approach is simple. Having smart people to call on in areas you are not exceptional is the entrepreneurial skill used by business owners to ensure their business thrives rather than just survives.

Yes, gain knowledge so at least you have the baseline to understand great from the good.

However, invest in knowledge and skills from specialists and significantly increase your business’s chances of thriving.

Spend your time learning your craft, and learning how to manage these assets, that is how to ensure you have the essential skills that build your personal brand and respect from your customers and staff. Forget about the ‘number 8 wire’ attitude and get great at what you do. hire resources that add to your skills and practice the same approach as you i.e. they focus on being great at what they do.

By adopting this tactic anyone who really wants to thrive will.

 

I hope you found this helpful.

Tony C
Personal Coach / Digital Marketing Specialist
e. hello@tonycuttingdigital.co.nz
m. https://m.me/tonycuttingdigital w. tonycuttingdigital.com
w. tonycutting.com

YES, Build your online footprint!

It has never been a more important time to develop an online footprint.

Whether you’re looking for business or looking for that next job you need to understand that being accessible online is becoming more and more crucial each day.  Most business people have understood this for a number of years, unfortunately for them, many business people fail to execute a decent online footprint.  These are the same people who talk about market downturns while their competitors who are taking advantage of the exposure and reach the online world provides us.  I also laugh at the number of business people who proudly say that get all their business from referrals, yet when you dig a little deeper they just don’t understand how to make the digital world work for them.

In terms of people who would rather be employed than take the ‘Risk’ of being self-employed or building a business.  Building your online presence is also extremely important.

WHY? 

The why? for people who want to be kept in mind for new employment opportunities is simple.  More and more employers & recruiters are using digital to search for, research and validate people they may wish to approach for an opportunity.  With websites like LinkedIn now dominating as online ‘talent pools’ or ‘marketplaces’ finding great people from all over the globe has just got easier.  Although we still apply for many jobs, over the next ten years I am picking that practice of advertising jobs is going to decline and search is going to increase.

Why? Because advertising creates more work and takes a lot longer especially when you can go online, and cherry-pick the talent you want, while also checking them out before you approach them.

LinkedIn is a must if you are serious about your career.  You also won’t be throwing away your CV and not applying for jobs yet.  However, there is something else looming that is even better than LinkedIn.  The web itself.  By either building your own personal website or working with someone like me through http://www.jobcafe.co.nz we can help you create an online footprint that anyone using Google (or any other search engine) can use to find you.  Unlike LinkedIn which requires you to be connected, invest a load of time building connections, doesn’t make sense to build an online profile which can be accessed easily.

Your personal online presence can be designed in such a way to make it really easy for that star employer to find you and all the details they need to validate you.  The easy it is for this to happen the better chance everyone has to make a connection. Simple. Advantage you.

As for contractors and business people, the same thing applies.  Build a responsive profile will help you win more business.  People do business with people so take advantage of the fact. Using blogs, write guests posts, articles thus improve your personal web ranking, your profile may just be the site that next client hits before checking out all your services on that business website you invested on years ago.

I set up Tony Cutting Digital to help both business people and those who would rather work for someone else take full advantage of what is happening online.

The world is so connected and the impossible is becoming more possible every day.  Why reduce your chances of landing that dream job? or unlikely business lead?

 

Hope you found this helpful.

 

 

 

Have a great day

Tony C
Personal Coach/Digital Marketing Expert
http://www.tonycutting.com
http://www.tonycuttingdigital.com

 

 

 

 

 

Develop your ‘search’ skills to find people who can help you succeed

How this all started.  I was recruited into the recruitment agency world in the early 90’s and this was my line of work in some shape or form for the next 25 years.  In fact, still today I use many of the skills learnt during this period to help me provided services to my clients and to grow my own business.  I was lucky as I was employed to recruit people with information technology skills.  My natural way of working is to get to know people really well and totally understand how I can help them.  This helped me to develop some great relationships with some very smart technical people, these relationships helped me to develop technical knowledge and skills that helped me be better at my job.  I built a career and then a very good business with these skills.

One of the key skills I developed was how to use ‘Forensic Search’.  On a basic level, most people know how to search Google and they may even have a LinkedIn account that enables them to reach several people every month.  You may even know how to do a basic Facebook search for people?

Using these skills, you can find people to help you in your business.  Whether that be to find great staff, clients or my favourite ‘collaborators’.

Collaborators understand the value of building large internet connections where they can either promote themselves and their work or do the same for their clients. Those that provide services for clients are often called ‘Digital Marketers’.

By working in partnership collaborators and/or digital marketers can create large networks that can be used to promote whatever the client is looking for.

However, for those who have another career they can use these tactics to develop personal networks, groups and connections that will help them advance their career.  This works by connecting with other people in your industry and setting up ‘groups’ and meetups where you and your collaborators can invite your networks to share their details with a group or even attend a meetup.  These meetups allow you to build relationships, some of which will be key contacts that help you build your career.

For those of us with advanced forensic search skills, we have the ability to reach into the internet and find anyone on any site simply using code that interrogates the website and brings up profiles that meet your search criteria.  A skill I use to promote client’s jobs directly to the people they may be looking for in a service I developed that promotes jobs rather than engages in direct recruitment.

For those of you interested more in the mechanics here is a great place to start https://www.lifewire.com/web-search-tricks-to-know-4046148

Of course, once you have mastered searching a site that is the first step.  The second is to master how to communicate with people when you find them.  That’s another skill which most of us Digital Marketer’s prefer to keep as our own IP (Intellectual Property).

Once you have these skills the world becomes a much more exciting place, you can use forensic search skills for a wide range of activities, but my favourite is helping people to build their business or develop a career network.

If you are interested in learning how to develop your search skills or your staffs’ search skills please feel free to contact me.

 

 

Tony Cutting
Personal Coach / Digital Marketer
m. +64 21 911 722
e. tony.cutting@peoplenet.co.nz

 

 

 

 

 

 

 

 

People do business with people.

Most business owners these days, understand the importance of a digital presence including social media and a strong website to be integral parts of their marketing strategy and success.

But what is more important these days is getting your customers to know YOU!

It is also often the best strategy to name a business after the owner.  Some will find that a bridge too far.

This also means understanding what it is to build your personal brand.  The same goes if you are looking to build your career, to get noticed you need to take the appropriate steps.

I always advise clients to get professional photos (portraits) and if you live where I do we have some excellent photographers who can help.  I have recently worked with the very talented Karolina Stus (Images examples below)

Business portrait (002)

Once you have your professional portrait up and online, often this will become the first contact people have with you, especially when we rely so heavily on our digital/social media presence these days. This helps create a personal association that many people want when making decisions about who to work with.

Of course, it also means being a lot more responsible with your personal image and you will have to be aware of what this means for both your personal social media accounts and professional ones.  This is a risk some people are not willing to take but if you truly want to succeed in your career or business, this is a great step, to get you going in the right direction.

I am fully aware that the prospect of being in front of the camera can be a daunting thought ( I personally find it very challenging). But don’t let that deter you from taking the steps needed to create a presence that reflects who you are either as a business owner or the perfect candidate for that next career move.

About that ‘Selfie’ we all know that, while it may be a great photo of you, you definitely need something more professional to promote yourself.  That is when you go ahead and take the plunge into letting a professional get to know you and create images that work to promote you, (your business) and your personal brand!  It is more than just a great photo.

As well as images you need a plan, written values and to fully understand the steps you are taking, which will include seeking some good advice.  That is where a personal coach can help.  Once you get your head around this, you will start to see how powerful personal branding can really be.

 

Hope you found this helpful

 

 

Tony Cutting
Personal Coach
M. +64 21 911 722

 

 

 

What is Digital Marketing?

Hi, my name is Tony Cutting and I am a personal coach and a digital marketing specialist. I can help you learn how to build your brand using digital marketing or help market you, your business or your jobs using my Digital Marketing network throughout New Zealand.

What is Digital Marketing (DM)

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, Adwords, social media, email, and their websites to connect with their current and prospective customers.

The reality is, people spend twice as much time online as they used to years ago and the time we are spending online is growing at a phenomenal rate.   People around the world are building their dream businesses faster and with more efficiency simply using digital marketing.

The key to your success using digital marketing is to promote your own profile as much as your business profile.  People connect with people and on many social media sites only your personal marketing campaigns will work.  The good news is you can be who you want to be, social media is about promoting the authentic you.

Where should you market

Well, you can check out who is using what platforms and see if they are your target audience or you can start using a number of platforms and over time (6-12 months) figure out which ones work best for you.

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending a lot of their time: on the internet.

The Social Media Bible

Crushing it by Gary Vaynerchuk is my reference book for those people serious about building their brand through social media.  If you are in New Zealand I recommend you order it through Mighty Ape (I got my book in 2 business days).  Hit the link on the book image below to be taken to the Mighty Ape store.

Crushing it

 

Tony Cutting – Coach (Digital Marketing)

Whether you are wanting to learn about Digital Marketing to build your own DM business or you want to understand it and use it to build your own brand or business I have the skills and experience to help you.  I provide 1:1 coaching and/or you can join one of my Marketing Mastermind Collectives / Business Networks in Wellington or the Kapiti Coast.  I also run JobCafe a digital marketing solution that promotes jobs and people here in New Zealand.  During 2018 I will be setting up other groups throughout New Zealand.  IF you are interested in joining one of these please feel free to reach out and let me know who you are.  You can do this through the project site www.kiwibusinessnetwork.com

Other project links

www.wellingtontoday.co.nz
www.kapitinow.co.nz
www.jobcafe.co.nz
www.kumaravine.co.nz

 

Hope you found this useful – Tony

TC

Tony Cutting
Personal Coach / Digital Marketing Specialist

 


Contact Me 

Please feel free to contact me for a FREE 15-minute consultation if you are interested in using my Digital Marketing services or training.

Find me on Facebook https://www.facebook.com/tonycuttingdigital/
Website: tonycutting.com

Email. tony.cutting@peoplenet.co.nz

Mobile. 021 911 722

‘Kāore te kumara e kōrero mō tōna ake reka’

Kia ora Koutou,

I was raised on Hongoeka Marae.  One of the first things I learnt while growing up in my community is you get more respect being humble than you do ‘showing off’.

There is a famous Maori proverb “Kāore te kumara e kōrero mō tōna ake reka” translation – The kumara (sweet potato) does not say how sweet he is

This proverb accentuates the value of humbleness.

Maori and Pasifika people are extremely humble and I know as a fact they have missed out on opportunities because of this. In a previous life, I spent many years in recruitment and have sat on New Zealand recruitment panels both in government and private organisations and have been involved with selection processes (designed by so-called experts who do not have humility as a part of their culture) and witnessed Maori and Pasifika candidates being marked down ‘because they did not speak up or sell themselves”.

In my case, I have been able to point out the situation to people on the selection panels about the prejudice of this selection criteria.  However, given nearly 80% of all recruitment panels do not have people who truly understand this cultural difference, how many Maori and Pasifika are missing out on jobs, and for organisations how many great people have they missed out on due to these very common practices.

The scary thing is I have witnessed many HR and Recruitment people, even after I have pointed out what is happening, fervently state that if a person is not able ‘to stand up for themselves’ or ‘show leadership’ they should not be hired regardless of their culture.  This has to be stopped.

In a world that is rapidly demanding that people speak up and promote themselves both in person and in digital form, how do Maori & Pasifika deal with this dilemma?

  1.  They go against their own values and ‘become’ a self-promoting ‘pakeha’ when looking for a job or pitching their business.  Not an option for many.
  2. They work hard and hope that someone recognises this.  Not really a practical solution, given the current situation with recruitment processes and the global trend to grow your personal brand if you truly want to accelerate your success.

There are really only three real practical solutions.

  1. Education.  Organisations need to either train staff to better understand this situation (a difficult solution right now, given the amount of prejudice throughout New Zealand and the world).  So they must include people in the recruitment selection process who understand this and will ensure a fair playing field for all applicants.
  2. Consultants like myself are engaged to help with a recruitment or procurement process.
  3. Marketers like myself become champions for people who find it difficult to self-promote and help them work out how to do this while also remaining humble. Then executing a strategy that builds their brand using a third-party approach.

This issue is the reason I have adapted my consultancy services to help both employers and people who struggle in this world of self-promotion.  My goal is to help educate organisations in New Zealand on this serious problem while also teaching those who want to remain humble how to do this, and still build the dream life they deserve.

I hope you found this information helpful.

 

Nga mihi

Tony Cutting
Consultant/founder The Kumara Vine
www.kumaravine.co.nz

 

 

Happiness

How do you feel right now?  Are you happy?  If not it is time to make some changes.

The psychological and philosophical pursuit of happiness began in China, India and Greece nearly 2,500 years ago with Confucius, Buddha, Socrates, and Aristotle. We can find remarkable similarities between the insights of these thinkers and the modern “Science of Happiness.” – Source http://www.pursuit-of-happiness.org

Let’s face it, if we are not happy then we are wasting our time aren’t we?

I grew up in the greatest place on the planet, Hongoeka Marae.  Every one of my cousins that I grew up with will tell you the same thing.  We certainly did not come from families with money but we did come from a community that loved and cared for each other.  As kids, we were enabled to explore our talents, we were encouraged to get outside and play, we all had a roof over our heads and food in our belly’s.  We learnt from all our whanau (in my case my Mum, Nana, Poppa, Nane and many Uncles and Aunties who lived in Hongoeka Bay). We were very happy and that is what everyone wanted for everyone (well most of the time anyway).

When I was older and study organisation and management I discovered Maslow’s Theory and the first thing they came to my mind was that we had all the elements of his pyramid.  We may have not had much money but we did not even realise this because we were rich in all the elements that create a great life – We were happy.

maslow-hierachy-of-needs-min

Maslow’s Theory

As you can see from the image above there is no mention of Money.

In January 2015 I was diagnosed with a brain tumour, luckily it was benign and it would be removed via brain surgery in June 2015.  The next three years I have been recovering from this surgery which has resulted in an expected complication, damage to my pituitary stalk. This means I take a number of drugs on a daily basis to help replace the hormones which would normally be regulated from this area.

I am the father of four, my wife works but her salary alone does not cover all the bills.  Our savings and insurance claim ran out within 18 months and we were struggling.

I was not happy nor was the rest of my family.  At Fifty Four years old I have made the biggest decision in my life, to return to the happiness formula I knew so well when I was younger.

First things first.  Get as fit and healthy as I can.  Gym five days per week and eat healthy for at least six days per week.  Build a business I love (Personal Coaching and Digital Marketing) I love technology and using it to help people grow.

Create experiences and memories and spend time with both my loved ones and my wider whanau and friends.  Meditate. Help others in my community as much as I can and be grateful for the skills I have and the people around me.  Collect experiences not things. Grow. Try new things and just enjoy myself.

I am back on track, I hit Fifty-five years old this month, with the rest of my life ahead of me.  I have a plan and its foundation is happiness.  I have ambition and will make more than enough to pay off the credit cards and reduce the mortgage which has been leveraged to help us get by.  But money is not my driver – Happiness is.

 

I hope you find this helpful.

 

Tony Cutting

Personal Coach /Digital Marketer

 

 

 

Want to grow your business?

Whether you are starting out or have an established business you are wanting to grow there are some actions you need to take if you want to succeed quickly.

Be Great 

The first step to finding success is to make sure you be the best business you can.  If you sell products you are better selling great products than cheap knock-offs.  Businesses who sell poor products and services might con the marketplace for a short time, but in general, you will be found out and as much as word of mouth can grow a business it is very quick at killing those who fail to deliver what they promise.

This means you keep developing your skills, and developing your staffs’ skills if you offer a service and you check and if possible test any products you represent.

My grandfather was a cobbler and owned a very successful Shoe Store, and while I was growing up often I would visit and sit in the back room and observe him at work.  I was there a few times when salesmen would arrive with shoes they were trying to promote for my grandad to sell in his store.  The first thing grandad would do is test the quality by bending the shoes often from toe to heal.  On one occasion I watched in awe as he bent the shoe and it totally fell apart.  Needless to say, that brand never made his shelves.

Grandad sold a variety of shoes with a range of prices from the very affordable to the upmarket shoes many of the wealthier customers would buy – they all had to pass his test.  He also repaired shoes at a time when many shoe shops did not offer this service.  I use to play with the scraps of leather and he would even watch over me when the shop was quiet and let me use the sewing machine. He would talk to me about the different leathers and quality, he was an expert at what he did.  He used this knowledge to help customers (Especially families on a budget) and his reputation for providing a great customer service and great products had customers travelling to his store from miles away. He had built himself a great brand not only for his store but for himself.

This would not have happened if he did not have all three elements, provide a great service, sell great products and give great customer service.

Network

Most successful business people understand the importance of networking and knowledge sharing.  Networking is possibly the greatest way to create champions for your business.  For people to trust you they need to get to know you and your personal brand is as important as the business you run.  When you join a network, you must work it, attend meetings and present who you are and what your business is.  Over time as people grow comfortable with you, they may try your products or services, and often they will recommend you just because you are that person they know from that network, that does that.

In today’s digital world you can also network with people thousands of miles away using online forums and social media groups.

Smart business owners do not just attend conferences for the information but get there because of the value of the networks they can establish, these can turn your local business into something much bigger if you build contacts, then relationships well enough.

Marketing

All businesses need to market themselves, whether you have your logo on your car or you have invested in business cards, signs, or leased a building in a high traffic area.  The key to marketing is to find out where your prospective customers hang out and make sure you are present.  This may be the local radio station (TIP. listen to who is advertising and if they are prospective customers there is a good chance they will hear your advert while listening out for theirs). A well-read local newspaper (becoming rarer each year), it may be an industry magazine or an online community.

Going digital is almost a must these days that means having a MODERN responsive website (over 70% of first-time visitors will be with a mobile device) that people can find you on.

TIP: People trust a business with a great website and will try you before your competition, also, social media sites use websites as an indicator of a legitimate business.  So don’t try and cut corners and just build a FREE Facebook page, invest in your website.

Before you go spending all your money on a website remember you will need some budget to help people find your website.  Failure to do this is very common and can really hurt a new business.  Luckily there are plenty of affordable options these days to build a high-quality web presence.

Cutting to the chase, if you own a business as well as registering your website as a ‘business’ on the major search engines like ‘Google My Business’ you should be building your social media presence, most likely on Facebook or Instagram. This is the most cost-effective way to promote your business and website.

You should also be building your personal brand and depending on what your business is that means thinking about using platforms like LinkedIn, Facebook, Instagram, Snapchat and whatever else comes out that attracts the people you want to sell to.

Don’t expect results overnight, you need to build trust and with marketing that is producing good quality content that explains the benefits of your business consistently and persistently.  Once you are established with a great brand in your marketplace then the magic will start to happen.

 

I hope you found this information useful.

 

 

Nga mihi
Tony Cutting
Personal Coach & Digital Marketing Consultant

 

 

 

 

Build your personal brand to succeed

Kia ora Koutou

I live in New Zealand and people here generally do not like to promote themselves.  We like to be humble and there really is quite a tall poppy syndrome that goes on here.

Unfortunately, the world is changing so rapidly us Kiwi’s just need to start getting over it.  That does not mean we cannot be humble as you choose your brand and how you want to be seen, but it does mean putting yourself out there whether you like it or not.

The BIG game changer has obviously been social media which is creating more superstars every day than any other medium on the planet.

So whether you just want to snag your first job, or grow your career or accelerate the growth of your business, you will need to start thinking about building your PERSONAL brand.  Yes, you can build your business brand, but things will start accelerating when you realise it is your personal brand everyone is really interested in.

Yes, you can also choose to stay out of this game (and it is just that – a game, so have FUN).  Many people will make it big without social media.  However, thousands if not millions of people just like you will achieve their dreams much quicker by jumping in the deep end and going for it.

Where to start?

A great resource which will either inspire you or not is the book Crushing It by Gary Vaynerchuk.  The time to grab this book is now as you can download an audio copy for FREE from Amazon.  Once you have listened to this you may be like me and order the physical version and start using it to help you understand the nuances of the major platforms available to you today.

Secondly, signup to at least Facebook and Instagram and just start using them.

And finally, if you want support from a personal coach to guide you through getting started with either building your first resume or developing your career plan and/or build your dream business – contact me.

Nga mihi

Tony Cutting
Personal Coach, Personal Digital Marketing Consultant.

 

Blog at WordPress.com.

Up ↑