The 5 essential ingredients for success

Kia ora Koutou,

Throughout my life, I have been successful in many ways.  I have genuinely succeeded in most things I put my heart and soul into.

At a young age, I was a very happy kid and I was a good sportsman and during my school years fell in love with cross country running (I know, what was I thinking?), but I truly did.  In standard three (year 5) the school had its annual cross country races and to my complete surprise, I managed to come in 2nd place, to my schoolmate Richard Barlow. During that year I would try my hardest to beat him but I would suffer from stitch and could never seem to take him albeit he would only beat me by a few metres in the end.

I was playing football and my grandad would travel 40 kilometres to pick me up and take me to my games. During our conversation on the way to football, grandad asked me how school was going and I told him about my stitch.  he smiled and simply said, “Start singing while you run” and “train harder”.

The following week I did what grandad had told me.  I was pretty fit anyway but I started to run more and during my runs, I would sing “Waltzing Matilda” a song my grandparents taught me, which seem to work.  Singing helps you to regulate your breathing and it’s a great way to prevent stitch.

The next week I beat Richard by a decent margin.  I went through Plimmerton School as a champion at cross country and even in the first form (year 7), I was fastest in the school being able to beat all the kids in the year above.  At the regional competition, I run for the school as a senior during both my First and Second forms (year 7 & 8) and won my races by a few hundred metres each time.

The reason I was so good was pretty simple, I loved what I did, I received great advice, I trained well, I was lucky to be in a school that encouraged kids to run cross country and I had some competition to keep me sharp, I was a very happy kid.

This is very similar to the Five step formula, I and many other coaches will tell you, to be successful in life.

 #1: Do what you love
You spend a lot of time at work, it is so important you do what you love or over 50% of it is wasted.

 

#2: Just do it
As Nike tells us to. Find a way to follow your dreams, the fact you are following your own plan will make you happier even though you may need to work for someone else or work towards the career you will love. Don’t wait for the stars to align, they only align when they know from your actions what you want to do.  Make it clear to them and they will respond in kind.

A little bit of planning is good, but that’s all you need.  Passion and positive actions will do the rest.

 

#3: Surround yourself with success-minded people
One of the reasons I set up my business networking groups in the area I live is to ensure I am working with like-minded people.  When you are surrounded by successful people you can learn from each other and gain the knowledge you need faster than you can by yourself.  

Celebrated success expert Jim Rohn, who is no longer with us, used to talk about something he called the Law of Averages – average the income of the five people you hang out with the most, and that’s what your income is likely going to be.

This is because the way that people tend to think is contagious.

Ensure you spend regular time with people who are positive and looking to achieve BIG dreams, they support you and your dreams, do this and your clients and your business or career will benefit!

#4: Don’t stop growing
Don’t settle for what you have in life.  Demand more of yourself think of ways you can not only continue to grow yourself but help those positive people around you.  Learn and help others, If we all did this, the world would be a much better place.

#5: Smile
People love to deal with happy people.  Whenever you are feeling a little lost, take a good look at yourself and start working on getting your smile back.  Make the changes you need in your life to bring back the happy you.

 

My biggest success is my family, they not only make me proud to be their dad they also help me smile when times get tough.  I am very grateful to have been blessed with such a wonderful whanau.

 

 

Arohanui

 

Tony C
Personal Coach
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Want to grow your business?

Whether you are starting out or have an established business you are wanting to grow there are some actions you need to take if you want to succeed quickly.

Be Great 

The first step to finding success is to make sure you be the best business you can.  If you sell products you are better selling great products than cheap knock-offs.  Businesses who sell poor products and services might con the marketplace for a short time, but in general, you will be found out and as much as word of mouth can grow a business it is very quick at killing those who fail to deliver what they promise.

This means you keep developing your skills, and developing your staffs’ skills if you offer a service and you check and if possible test any products you represent.

My grandfather was a cobbler and owned a very successful Shoe Store, and while I was growing up often I would visit and sit in the back room and observe him at work.  I was there a few times when salesmen would arrive with shoes they were trying to promote for my grandad to sell in his store.  The first thing grandad would do is test the quality by bending the shoes often from toe to heal.  On one occasion I watched in awe as he bent the shoe and it totally fell apart.  Needless to say, that brand never made his shelves.

Grandad sold a variety of shoes with a range of prices from the very affordable to the upmarket shoes many of the wealthier customers would buy – they all had to pass his test.  He also repaired shoes at a time when many shoe shops did not offer this service.  I use to play with the scraps of leather and he would even watch over me when the shop was quiet and let me use the sewing machine. He would talk to me about the different leathers and quality, he was an expert at what he did.  He used this knowledge to help customers (Especially families on a budget) and his reputation for providing a great customer service and great products had customers travelling to his store from miles away. He had built himself a great brand not only for his store but for himself.

This would not have happened if he did not have all three elements, provide a great service, sell great products and give great customer service.

Network

Most successful business people understand the importance of networking and knowledge sharing.  Networking is possibly the greatest way to create champions for your business.  For people to trust you they need to get to know you and your personal brand is as important as the business you run.  When you join a network, you must work it, attend meetings and present who you are and what your business is.  Over time as people grow comfortable with you, they may try your products or services, and often they will recommend you just because you are that person they know from that network, that does that.

In today’s digital world you can also network with people thousands of miles away using online forums and social media groups.

Smart business owners do not just attend conferences for the information but get there because of the value of the networks they can establish, these can turn your local business into something much bigger if you build contacts, then relationships well enough.

Marketing

All businesses need to market themselves, whether you have your logo on your car or you have invested in business cards, signs, or leased a building in a high traffic area.  The key to marketing is to find out where your prospective customers hang out and make sure you are present.  This may be the local radio station (TIP. listen to who is advertising and if they are prospective customers there is a good chance they will hear your advert while listening out for theirs). A well-read local newspaper (becoming rarer each year), it may be an industry magazine or an online community.

Going digital is almost a must these days that means having a MODERN responsive website (over 70% of first-time visitors will be with a mobile device) that people can find you on.

TIP: People trust a business with a great website and will try you before your competition, also, social media sites use websites as an indicator of a legitimate business.  So don’t try and cut corners and just build a FREE Facebook page, invest in your website.

Before you go spending all your money on a website remember you will need some budget to help people find your website.  Failure to do this is very common and can really hurt a new business.  Luckily there are plenty of affordable options these days to build a high-quality web presence.

Cutting to the chase, if you own a business as well as registering your website as a ‘business’ on the major search engines like ‘Google My Business’ you should be building your social media presence, most likely on Facebook or Instagram. This is the most cost-effective way to promote your business and website.

You should also be building your personal brand and depending on what your business is that means thinking about using platforms like LinkedIn, Facebook, Instagram, Snapchat and whatever else comes out that attracts the people you want to sell to.

Don’t expect results overnight, you need to build trust and with marketing that is producing good quality content that explains the benefits of your business consistently and persistently.  Once you are established with a great brand in your marketplace then the magic will start to happen.

 

I hope you found this information useful.

 

 

Nga mihi
Tony Cutting
Personal Coach & Digital Marketing Consultant

 

 

 

 

Build your personal brand to succeed

Kia ora Koutou

I live in New Zealand and people here generally do not like to promote themselves.  We like to be humble and there really is quite a tall poppy syndrome that goes on here.

Unfortunately, the world is changing so rapidly us Kiwi’s just need to start getting over it.  That does not mean we cannot be humble as you choose your brand and how you want to be seen, but it does mean putting yourself out there whether you like it or not.

The BIG game changer has obviously been social media which is creating more superstars every day than any other medium on the planet.

So whether you just want to snag your first job, or grow your career or accelerate the growth of your business, you will need to start thinking about building your PERSONAL brand.  Yes, you can build your business brand, but things will start accelerating when you realise it is your personal brand everyone is really interested in.

Yes, you can also choose to stay out of this game (and it is just that – a game, so have FUN).  Many people will make it big without social media.  However, thousands if not millions of people just like you will achieve their dreams much quicker by jumping in the deep end and going for it.

Where to start?

A great resource which will either inspire you or not is the book Crushing It by Gary Vaynerchuk.  The time to grab this book is now as you can download an audio copy for FREE from Amazon.  Once you have listened to this you may be like me and order the physical version and start using it to help you understand the nuances of the major platforms available to you today.

Secondly, signup to at least Facebook and Instagram and just start using them.

And finally, if you want support from a personal coach to guide you through getting started with either building your first resume or developing your career plan and/or build your dream business – contact me.

Nga mihi

Tony Cutting
Personal Coach, Personal Digital Marketing Consultant.

 

Why Do People Give Up?

This a great blog well worth visiting.

Cristian Mihai

Everybody wants to eat, but no one is willing to hunt.

Everybody wants to be fit and strong, but no one wants to lift heavy weights. If only they could pay someone else to do their pushups for them…

People give up for a number of reasons. The following list contains 16 of the most common of them.

Okay, let’s take this one by one…

View original post 827 more words

How to Explain Why You Were Fired During An Interview

Sometimes our path is not what it seems missing out on a job generally means it was not the right time to chase that particular job with that particular organisation. Keep smiling and be aware so you can grab the right option when it passes your way.

– Tony Cutting

denise's Resume Service

1. Don’t beat yourself up; not every employer is a perfect match. If you walk in with a lack of self-esteem because of being fired it’s hard for the interviewer to see the best in you. Don’t let it bruise your confidence and overshadow your strengths. Come to terms with your emotions before the day of the interview.

101 Great Answers to the Toughest Interview Questions, 25th Anniversary Edition

2. Be honest, to the point, and humble. Practice your response so you have already decided what you’ll say. If you stumble over words it will look like you’re withholding information, even if you aren’t.

3. Share what happened with hesitating and utilize facts only. Stay away from motional, feelings, perceptions, & opinions. Keep it short and to the point.

Interview Like A Boss: The most talked about book in corporate America.

4. Emphasize what you learned from being let go…

View original post 282 more words

Get off your arse! and move!

We live in times that are causing more disease and chronic illness than 60 years ago.  Funny enough our eating habits, exercise, sleep patterns and ability to sit still are also extremely different and not in a good way.

Now, normally I am the last to enter the world of chatting about health due to my many issues over my 54 years.  However, in some ways, my experiences are being repeated by the people I love so I thought I would share my knowledge and what I am doing now to fight the ageing process and focus on having a happy healthy life.  The changes I have been making are now helping me through possibly the most difficult time of my life  – multiple losses of people I love.

So how am I coping…

The biggest problem in our modern lifestyles is STRESS often this is the cause or the reason we do not look after ourselves.  My life has been a up and down see-saw of being pretty good until my mid 20s then being bad, being bad, being bad intervention (Liver problems) being good, being good, being good, being bad, being bad, being bad, (Broken Leg) being sad, being sad, being sad, buying my dream property, being good, being good, being good, being bad, being bad, feeling super stressed making a massive bad call with my business decisions, sudden drop of revenue, sale of my dream home I worked so hard for, doing jobs I hated to try and get back the income I lost, being bad, being bad (Brain Tumor), being sad (x100), being good, loss of loved ones being good, being good…

OK, the paragraph above paints a very grim picture and that is the point I am making.  The thing is for most of this time I have been pretty happy because I have a beautiful family and that’s all that mattered (I thought), I had some great times and outwardly my life seemed pretty good.  I built some very successful businesses and made a very good income and these skills I am proud of and still have today.

Reality check. The ‘being bad’ above refers to STRESS and looking after my health, it refers to bad diet, many sleepless nights caused by very bad habits, and most recently my lack of exercise.

So at 54, I am making a massive change, I making stress my mortal enemy (Funny enough it is for all of us).  I am getting through the loss of my loved ones by eating better (not perfectly yet), daily meditation, daily exercise (for me right now the big one) and making sure I do the things needed to give myself the best chance of having a great nights sleep.  Bed at 8:30 no technology (includes TV) after 7pm.

There is nothing wrong with making money, you just need to make sure you are looking after yourself.  I see many marriage breakups that should not be happening today, obese people (like myself) are far too common, where we try every diet under the sun and hit plateaus and try the latest fad.  The reality is 95% of this time it is because of STRESS!  Breaking up is not the solution to your marriage issues, caring for each other and working on stress is, eating well but not losing weight? changing your diet and stressing about it will not help, working on decreasing the stress will.

There are many things we need to change to work on our health, some could be small adjustments but for most of us, our evening and night-time habits need a major overall.

What has been a MASSIVE help to me was a small investment in the Calm app.  Not only does it help me meditate 10 minutes a day but the masterclass section has a great tutorial from Dr Rangan Chatterjee on the four pillars of health.  The Dr explains things very well and can give you the simple tips to help improve your lifestyle and health.  If you are like me then, yes maybe some big changes are in the wind.

So the message right now for myself is to get off my arse and move.  That means taking many breaks from my PC and moving around the house, doing some housework, ensuring I maximise the walking opportunities by doing simple things like parking in the farthest carpark when picking up groceries and walking up my stairs 3-4 times in one go, several times a day, going for a walk for about 30 minutes a day. The 10,000 steps rule is a good guide, so use it. As well as this I meditate, go to bed early, watch very little TV or Netflix, avoid technology, try to eat well most of the time (added bonus here of saving money), get outside when the sun is out to charge your batteries and a number of other things you will find mentioned on the app.

Please take care of yourself

 

Arohanui
Tony C

BTW I am not paid to promote the Calm app.  I am just so happy I found it.

Yes, I want to be a digital marketing expert.

Kia ora, People, my name is Tony Cutting and I am looking to create New Zealand’s greatest team of Digital Marketing specialists.  If you are already into digital marketing this maybe you chance to find a collaborator, if you are just thinking about digital marketing this will be a great opportunity for you to build your own business while also working with a team of like-minded people.

So, I am already a successful digital marketer and personal coach who loves to help people chase their dreams.  If you want to check I am the real deal the best thing is to visit my local group www.kapitinow.co.nz

Kapiti Now is a project in my local area I started about four years ago.  I now generate a small income from this project which is great. The main benefit of this project was it has helped me grow my brand locally and learn how to make things work.

On the personal front, I am 54 years young and have four beautiful children who are the centre of my world and at times my greatest teachers.  I started my commitment to this journey after surviving a brain operation at 50 which woke me up to the fact I wanted to really enjoy the rest of my life, doing mahi (work) that meant something and spending time with people who want to succeed and do something with their lives. So during the three years (yes three years) of recovery I have spent my time building my local project, reading as much as I could, listening to audio books, learning how to great photos and video on my iPhone and designing my future.

My Iwi, Ngati Toa Rangatira. I was raised at Hongoeka Marae in the beautiful seaside town of Plimmerton about half an hours drive from Wellington.  I am now based on the Kapiti Coast which is only another 30 minutes up the road from my spiritual home of Hongoeka.

I have several projects that generate an income the biggest being www.jobcafe.co.nz which is used to help organisations ensure their jobs are marketed to the people they are targeting.  JobCafe also markets people who are growing a personal business or looking for a job.  This pays me most days and is now allowing me to put my energy into this project “Creating New Zealand’s greatest team of Digital Marketing specialists”.

If you are new to Digital marketing and want to learn and possibly create your own business or if you already have a business and want to grow it then this blog will help provide insights into me and into what digital marketing is all about and how to become an expert.

Over the next three months, I will be publishing my day to day actions, providing some coaching, insights, observations and showing people what I do, and how I allocate my time to maximise what I want to achieve.

During this time if you like what I am doing and want to become a digital marketer you can contact me via the Facebook page I have set up for this project and I will go over how we can work together and help each other build great digital businesses. The partners I am looking for, live in an area they love and want to promote it while also generating an income.  They will also want to build a brand that enables them to generate income from many streams around the world.

So whether you are 18 or 63 this is an opportunity to work with a coach who can help you become great at Digital Marketing

So step one is – like & follow my Facebook page set up for this project
https://www.facebook.com/tonycuttingdigital/

and if your serious about building your business share this page with your friends and family and be bold enough to tell them this is what you are doing.

Have a great day – Nga mihi

 

Tony C