Want to grow your business?

Whether you are starting out or have an established business you are wanting to grow there are some actions you need to take if you want to succeed quickly.

Be Great 

The first step to finding success is to make sure you be the best business you can.  If you sell products you are better selling great products than cheap knock-offs.  Businesses who sell poor products and services might con the marketplace for a short time, but in general, you will be found out and as much as word of mouth can grow a business it is very quick at killing those who fail to deliver what they promise.

This means you keep developing your skills, and developing your staffs’ skills if you offer a service and you check and if possible test any products you represent.

My grandfather was a cobbler and owned a very successful Shoe Store, and while I was growing up often I would visit and sit in the back room and observe him at work.  I was there a few times when salesmen would arrive with shoes they were trying to promote for my grandad to sell in his store.  The first thing grandad would do is test the quality by bending the shoes often from toe to heal.  On one occasion I watched in awe as he bent the shoe and it totally fell apart.  Needless to say, that brand never made his shelves.

Grandad sold a variety of shoes with a range of prices from the very affordable to the upmarket shoes many of the wealthier customers would buy – they all had to pass his test.  He also repaired shoes at a time when many shoe shops did not offer this service.  I use to play with the scraps of leather and he would even watch over me when the shop was quiet and let me use the sewing machine. He would talk to me about the different leathers and quality, he was an expert at what he did.  He used this knowledge to help customers (Especially families on a budget) and his reputation for providing a great customer service and great products had customers travelling to his store from miles away. He had built himself a great brand not only for his store but for himself.

This would not have happened if he did not have all three elements, provide a great service, sell great products and give great customer service.

Network

Most successful business people understand the importance of networking and knowledge sharing.  Networking is possibly the greatest way to create champions for your business.  For people to trust you they need to get to know you and your personal brand is as important as the business you run.  When you join a network, you must work it, attend meetings and present who you are and what your business is.  Over time as people grow comfortable with you, they may try your products or services, and often they will recommend you just because you are that person they know from that network, that does that.

In today’s digital world you can also network with people thousands of miles away using online forums and social media groups.

Smart business owners do not just attend conferences for the information but get there because of the value of the networks they can establish, these can turn your local business into something much bigger if you build contacts, then relationships well enough.

Marketing

All businesses need to market themselves, whether you have your logo on your car or you have invested in business cards, signs, or leased a building in a high traffic area.  The key to marketing is to find out where your prospective customers hang out and make sure you are present.  This may be the local radio station (TIP. listen to who is advertising and if they are prospective customers there is a good chance they will hear your advert while listening out for theirs). A well-read local newspaper (becoming rarer each year), it may be an industry magazine or an online community.

Going digital is almost a must these days that means having a MODERN responsive website (over 70% of first-time visitors will be with a mobile device) that people can find you on.

TIP: People trust a business with a great website and will try you before your competition, also, social media sites use websites as an indicator of a legitimate business.  So don’t try and cut corners and just build a FREE Facebook page, invest in your website.

Before you go spending all your money on a website remember you will need some budget to help people find your website.  Failure to do this is very common and can really hurt a new business.  Luckily there are plenty of affordable options these days to build a high-quality web presence.

Cutting to the chase, if you own a business as well as registering your website as a ‘business’ on the major search engines like ‘Google My Business’ you should be building your social media presence, most likely on Facebook or Instagram. This is the most cost-effective way to promote your business and website.

You should also be building your personal brand and depending on what your business is that means thinking about using platforms like LinkedIn, Facebook, Instagram, Snapchat and whatever else comes out that attracts the people you want to sell to.

Don’t expect results overnight, you need to build trust and with marketing that is producing good quality content that explains the benefits of your business consistently and persistently.  Once you are established with a great brand in your marketplace then the magic will start to happen.

 

I hope you found this information useful.

 

 

Nga mihi
Tony Cutting
Personal Coach & Digital Marketing Consultant

 

 

 

 

Build your personal brand to succeed

Kia ora Koutou

I live in New Zealand and people here generally do not like to promote themselves.  We like to be humble and there really is quite a tall poppy syndrome that goes on here.

Unfortunately, the world is changing so rapidly us Kiwi’s just need to start getting over it.  That does not mean we cannot be humble as you choose your brand and how you want to be seen, but it does mean putting yourself out there whether you like it or not.

The BIG game changer has obviously been social media which is creating more superstars every day than any other medium on the planet.

So whether you just want to snag your first job, or grow your career or accelerate the growth of your business, you will need to start thinking about building your PERSONAL brand.  Yes, you can build your business brand, but things will start accelerating when you realise it is your personal brand everyone is really interested in.

Yes, you can also choose to stay out of this game (and it is just that – a game, so have FUN).  Many people will make it big without social media.  However, thousands if not millions of people just like you will achieve their dreams much quicker by jumping in the deep end and going for it.

Where to start?

A great resource which will either inspire you or not is the book Crushing It by Gary Vaynerchuk.  The time to grab this book is now as you can download an audio copy for FREE from Amazon.  Once you have listened to this you may be like me and order the physical version and start using it to help you understand the nuances of the major platforms available to you today.

Secondly, signup to at least Facebook and Instagram and just start using them.

And finally, if you want support from a personal coach to guide you through getting started with either building your first resume or developing your career plan and/or build your dream business – contact me.

Nga mihi

Tony Cutting
Personal Coach, Personal Digital Marketing Consultant.

 

Why Do People Give Up?

This a great blog well worth visiting.

Cristian Mihai

Everybody wants to eat, but no one is willing to hunt.

Everybody wants to be fit and strong, but no one wants to lift heavy weights. If only they could pay someone else to do their pushups for them…

People give up for a number of reasons. The following list contains 16 of the most common of them.

Okay, let’s take this one by one…

View original post 827 more words

Get off your arse! and move!

We live in times that are causing more disease and chronic illness than 60 years ago.  Funny enough our eating habits, exercise, sleep patterns and ability to sit still are also extremely different and not in a good way.

Now, normally I am the last to enter the world of chatting about health due to my many issues over my 54 years.  However, in some ways, my experiences are being repeated by the people I love so I thought I would share my knowledge and what I am doing now to fight the ageing process and focus on having a happy healthy life.  The changes I have been making are now helping me through possibly the most difficult time of my life  – multiple losses of people I love.

So how am I coping…

The biggest problem in our modern lifestyles is STRESS often this is the cause or the reason we do not look after ourselves.  My life has been a up and down see-saw of being pretty good until my mid 20s then being bad, being bad, being bad intervention (Liver problems) being good, being good, being good, being bad, being bad, being bad, (Broken Leg) being sad, being sad, being sad, buying my dream property, being good, being good, being good, being bad, being bad, feeling super stressed making a massive bad call with my business decisions, sudden drop of revenue, sale of my dream home I worked so hard for, doing jobs I hated to try and get back the income I lost, being bad, being bad (Brain Tumor), being sad (x100), being good, loss of loved ones being good, being good…

OK, the paragraph above paints a very grim picture and that is the point I am making.  The thing is for most of this time I have been pretty happy because I have a beautiful family and that’s all that mattered (I thought), I had some great times and outwardly my life seemed pretty good.  I built some very successful businesses and made a very good income and these skills I am proud of and still have today.

Reality check. The ‘being bad’ above refers to STRESS and looking after my health, it refers to bad diet, many sleepless nights caused by very bad habits, and most recently my lack of exercise.

So at 54, I am making a massive change, I making stress my mortal enemy (Funny enough it is for all of us).  I am getting through the loss of my loved ones by eating better (not perfectly yet), daily meditation, daily exercise (for me right now the big one) and making sure I do the things needed to give myself the best chance of having a great nights sleep.  Bed at 8:30 no technology (includes TV) after 7pm.

There is nothing wrong with making money, you just need to make sure you are looking after yourself.  I see many marriage breakups that should not be happening today, obese people (like myself) are far too common, where we try every diet under the sun and hit plateaus and try the latest fad.  The reality is 95% of this time it is because of STRESS!  Breaking up is not the solution to your marriage issues, caring for each other and working on stress is, eating well but not losing weight? changing your diet and stressing about it will not help, working on decreasing the stress will.

There are many things we need to change to work on our health, some could be small adjustments but for most of us, our evening and night-time habits need a major overall.

What has been a MASSIVE help to me was a small investment in the Calm app.  Not only does it help me meditate 10 minutes a day but the masterclass section has a great tutorial from Dr Rangan Chatterjee on the four pillars of health.  The Dr explains things very well and can give you the simple tips to help improve your lifestyle and health.  If you are like me then, yes maybe some big changes are in the wind.

So the message right now for myself is to get off my arse and move.  That means taking many breaks from my PC and moving around the house, doing some housework, ensuring I maximise the walking opportunities by doing simple things like parking in the farthest carpark when picking up groceries and walking up my stairs 3-4 times in one go, several times a day, going for a walk for about 30 minutes a day. The 10,000 steps rule is a good guide, so use it. As well as this I meditate, go to bed early, watch very little TV or Netflix, avoid technology, try to eat well most of the time (added bonus here of saving money), get outside when the sun is out to charge your batteries and a number of other things you will find mentioned on the app.

Please take care of yourself

 

Arohanui
Tony C

BTW I am not paid to promote the Calm app.  I am just so happy I found it.

Yes, I want to be a digital marketing expert.

Kia ora, People, my name is Tony Cutting and I am looking to create New Zealand’s greatest team of Digital Marketing specialists.  If you are already into digital marketing this maybe you chance to find a collaborator, if you are just thinking about digital marketing this will be a great opportunity for you to build your own business while also working with a team of like-minded people.

So, I am already a successful digital marketer and personal coach who loves to help people chase their dreams.  If you want to check I am the real deal the best thing is to visit my local group www.kapitinow.co.nz

Kapiti Now is a project in my local area I started about four years ago.  I now generate a small income from this project which is great. The main benefit of this project was it has helped me grow my brand locally and learn how to make things work.

On the personal front, I am 54 years young and have four beautiful children who are the centre of my world and at times my greatest teachers.  I started my commitment to this journey after surviving a brain operation at 50 which woke me up to the fact I wanted to really enjoy the rest of my life, doing mahi (work) that meant something and spending time with people who want to succeed and do something with their lives. So during the three years (yes three years) of recovery I have spent my time building my local project, reading as much as I could, listening to audio books, learning how to great photos and video on my iPhone and designing my future.

My Iwi, Ngati Toa Rangatira. I was raised at Hongoeka Marae in the beautiful seaside town of Plimmerton about half an hours drive from Wellington.  I am now based on the Kapiti Coast which is only another 30 minutes up the road from my spiritual home of Hongoeka.

I have several projects that generate an income the biggest being www.jobcafe.co.nz which is used to help organisations ensure their jobs are marketed to the people they are targeting.  JobCafe also markets people who are growing a personal business or looking for a job.  This pays me most days and is now allowing me to put my energy into this project “Creating New Zealand’s greatest team of Digital Marketing specialists”.

If you are new to Digital marketing and want to learn and possibly create your own business or if you already have a business and want to grow it then this blog will help provide insights into me and into what digital marketing is all about and how to become an expert.

Over the next three months, I will be publishing my day to day actions, providing some coaching, insights, observations and showing people what I do, and how I allocate my time to maximise what I want to achieve.

During this time if you like what I am doing and want to become a digital marketer you can contact me via the Facebook page I have set up for this project and I will go over how we can work together and help each other build great digital businesses. The partners I am looking for, live in an area they love and want to promote it while also generating an income.  They will also want to build a brand that enables them to generate income from many streams around the world.

So whether you are 18 or 63 this is an opportunity to work with a coach who can help you become great at Digital Marketing

So step one is – like & follow my Facebook page set up for this project
https://www.facebook.com/tonycuttingdigital/

and if your serious about building your business share this page with your friends and family and be bold enough to tell them this is what you are doing.

Have a great day – Nga mihi

 

Tony C

The importance of continuous learning

So, you finished College, University or your trade course, started work or founded a cool business, it must be time to forget about learning and focus on making the most of the time you have, right?

Although it is fair to say you may reduce your hours of learning, learning is essential for the rest of our lives.  Developing a habit of upskilling your knowledge and skills is a very important factor in living a full and successful life.

WHY?

In terms of living a healthy life, those who love to learn and do so until the day they leave this earth, are more likely to avoid degenerative deseases like dementia.  They are also more likely to live a life of great social relationships where they are happy meeting new people and developing new contacts (outside of close friends and family) which is a proven factor in living a long life.

We can all improve our knowledge and as we grow older we can become ‘experts’ in the the things that most interest us.  It is also very healthy to keep our brain working on positive new learning adventures which bring us new rewards and pleasures throughout our lifes journey.

 

Ways to learn?

Continual learning does not mean we have study for our master’s qualification at University (albeit there is nothing wrong with that), it can be learning things we are most interested in or gaining new skills and knowledge for our chosen field of work, this could be through courses, mentor sessions, online study etc.

Learning can also be simply picking up a (reputable) book that provides insights into a new skill or way of doing something.

There are video’s, audio files and night classes after work at your disposal.  Most communities have centres where you can learn new skills, meet new friends.

Learning is more fun when you are learning a skill you would love to have.

A great way to learn more is to become an expert and teach others, this will drive you to become more knowledgeable and possibly join (or start) a mastermind group who help each other advance their knowledge. Most great teachers and personal coaches will tell you that learning for them is a fulltime activity.

It is also more fulfilling when you learn with a group of people who share the same interests expanding your social relationships, networks and providing your brain with the nourishment it graves for.

Learning new things is a great way to meet new people, develop your skills  and have more to talk about at dinner parties.  It is a great way to help you live a healthy and fulfilled life, and that is what it is all about – right?

 

Did you find this helpful?  Please share it with people you care about.

 

 

 

 

The importance of networking

Whether you are building your business or developing a career there is one essential skill that you must put time into – networking.

Developing a network is one of the most beneficial things everyone can do. Having a community around helps make running your business or developing your career so much easier for many reasons.

  1. You have a network of people that you can ask advice from.
  2. You have other businesses/people that you can partner or collaborate with.
  3. You have the ability to develop relationships with people and gain insight on a different perspective that you can use to innovate.
  4. Overtime you will build relationships where you help each other, share ideas, help solve challenges – within your network everyone will have something to offer each other.
  5. Businesses will increase sales (through network referrals) and individuals will be thought of when job opportunities match their skills.

However, many people struggle with building up their professional network; after all, when you are taking care of all of your other responsibilities how can you also have time to socialise?

So, yes we have to take time to build our network.  I am not talking about turning up to meetings but, consciously making time each week to develop your personal network.  Joining networking groups is a great way to start, however it is just that, a start.  Developing YOUR network is what I am talking about here, when you meet people through network groups, industry functions, training etc actively look for people who you could network with.

The best way to start is to think about how you can help others in your network, what can you offer them? Once you get started you will find over time your network will naturally sort it self out.

I have a number of ways I manage my personal network/s.

  • Coffee meetings (you do not necessarily have to meet with everyone at the same time)
  • Build my own network groups online (usually I will identify people in these groups I want to work with face to face)
  • I manage my own network group/s which meet either monthly or quarterly.

If you are new to networking join a group, work with others who you identify as great networkers, or ask your colleagues and contacts if they know of a great group.

I am a fan of starting your own network, nurturing it by looking at what you can offer those you meet with and working on this activity every week.

I hope this article inspires you to either start networking or refresh your approach to this skill.  I have no doubt it is the single most successful way to build your business or develop your career.

“People who are crazy enough to think they can change the world – often do”

How do I motivate myself?

Self-motivation is a state of mind – a certain level of consciousness when reached, will take your life to another level. I promise.

International studies have shown that those who are self-motivated are seen to be the most successful, regardless of their background, financial position, education or location.   More importantly they are the people who when they say ‘I am great’ really mean it.

Why?
Because  they have developed that personal drive and fortitude to push themselves to success in life.  Well actually they have also decided it is time to be the best they can be.

Whether you are aware of it or not, every self-motivating thought you have can lead to empowering habits which will improve your life substantially. You can have complete control over your own fate by learning how to choose the way you think and then direct that energy consciously.

So, what are the tools to transform your life and become more self-motivated?

Food choices.  Learning to make sensible healthy food choices helps you develop self confidence and fuel your body, mind and spirit.  For me this means cutting out most sugars, keeping my carbs to a minimum, eating protein (yes including cheese) drinking a load of water each day and reducing my red meat down to once per week (most of the time).

Walking (or regular exercise).  I like to champion walking, not only is it a great fat burning exercise for those of us who need this but it allows you to think, take in what is around you.  Ideally walking somewhere in nature is the best tonic.  Currently I am losing weight so try to walk for a minimum of an hour.  MAybe I will cut this back to 40 minutes per day when I hit my goal weight or maybe I want.  You see, luckily I enjoy walking. (Something I had to tell myself at the start) but now it has become a habit I can say I really enjoy my walks.

Meditation. The very best catalyst for self-motivation, meditation helps you erase fears, clear your mind and tap into your deeper hidden wisdom and creative insights.  At the moment I am using the ‘Calm’ app to try some different meditations.  If you have never mediated I personally recommend you try this – ten minutes per day only.

Having been in a very dark place recovering from some very serious major surgery I can attest that the moment I started to use the tools above to restart my life, my mindset and motivation started to change for the better.  For me it was important to use all three tools together as they compliment each other.

I am not a fan of extreme diets, or using extreme physical events as your motivation to get fit, these work only for a short time.  Keep it simple and engage your common sense.

For me this is the foundation which you can then build on to create what ever life you want.

Hope you find this helpful – have a great day.

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