Build your personal brand to succeed

Kia ora Koutou

I live in New Zealand and people here generally do not like to promote themselves.  We like to be humble and there really is quite a tall poppy syndrome that goes on here.

Unfortunately, the world is changing so rapidly us Kiwi’s just need to start getting over it.  That does not mean we cannot be humble as you choose your brand and how you want to be seen, but it does mean putting yourself out there whether you like it or not.

The BIG game changer has obviously been social media which is creating more superstars every day than any other medium on the planet.

So whether you just want to snag your first job, or grow your career or accelerate the growth of your business, you will need to start thinking about building your PERSONAL brand.  Yes, you can build your business brand, but things will start accelerating when you realise it is your personal brand everyone is really interested in.

Yes, you can also choose to stay out of this game (and it is just that – a game, so have FUN).  Many people will make it big without social media.  However, thousands if not millions of people just like you will achieve their dreams much quicker by jumping in the deep end and going for it.

Where to start?

A great resource which will either inspire you or not is the book Crushing It by Gary Vaynerchuk.  The time to grab this book is now as you can download an audio copy for FREE from Amazon.  Once you have listened to this you may be like me and order the physical version and start using it to help you understand the nuances of the major platforms available to you today.

Secondly, signup to at least Facebook and Instagram and just start using them.

And finally, if you want support from a personal coach to guide you through getting started with either building your first resume or developing your career plan and/or build your dream business – contact me.

Nga mihi

Tony Cutting
Personal Coach, Personal Digital Marketing Consultant.

 

Get off your arse! and move!

We live in times that are causing more disease and chronic illness than 60 years ago.  Funny enough our eating habits, exercise, sleep patterns and ability to sit still are also extremely different and not in a good way.

Now, normally I am the last to enter the world of chatting about health due to my many issues over my 54 years.  However, in some ways, my experiences are being repeated by the people I love so I thought I would share my knowledge and what I am doing now to fight the ageing process and focus on having a happy healthy life.  The changes I have been making are now helping me through possibly the most difficult time of my life  – multiple losses of people I love.

So how am I coping…

The biggest problem in our modern lifestyles is STRESS often this is the cause or the reason we do not look after ourselves.  My life has been a up and down see-saw of being pretty good until my mid 20s then being bad, being bad, being bad intervention (Liver problems) being good, being good, being good, being bad, being bad, being bad, (Broken Leg) being sad, being sad, being sad, buying my dream property, being good, being good, being good, being bad, being bad, feeling super stressed making a massive bad call with my business decisions, sudden drop of revenue, sale of my dream home I worked so hard for, doing jobs I hated to try and get back the income I lost, being bad, being bad (Brain Tumor), being sad (x100), being good, loss of loved ones being good, being good…

OK, the paragraph above paints a very grim picture and that is the point I am making.  The thing is for most of this time I have been pretty happy because I have a beautiful family and that’s all that mattered (I thought), I had some great times and outwardly my life seemed pretty good.  I built some very successful businesses and made a very good income and these skills I am proud of and still have today.

Reality check. The ‘being bad’ above refers to STRESS and looking after my health, it refers to bad diet, many sleepless nights caused by very bad habits, and most recently my lack of exercise.

So at 54, I am making a massive change, I making stress my mortal enemy (Funny enough it is for all of us).  I am getting through the loss of my loved ones by eating better (not perfectly yet), daily meditation, daily exercise (for me right now the big one) and making sure I do the things needed to give myself the best chance of having a great nights sleep.  Bed at 8:30 no technology (includes TV) after 7pm.

There is nothing wrong with making money, you just need to make sure you are looking after yourself.  I see many marriage breakups that should not be happening today, obese people (like myself) are far too common, where we try every diet under the sun and hit plateaus and try the latest fad.  The reality is 95% of this time it is because of STRESS!  Breaking up is not the solution to your marriage issues, caring for each other and working on stress is, eating well but not losing weight? changing your diet and stressing about it will not help, working on decreasing the stress will.

There are many things we need to change to work on our health, some could be small adjustments but for most of us, our evening and night-time habits need a major overall.

What has been a MASSIVE help to me was a small investment in the Calm app.  Not only does it help me meditate 10 minutes a day but the masterclass section has a great tutorial from Dr Rangan Chatterjee on the four pillars of health.  The Dr explains things very well and can give you the simple tips to help improve your lifestyle and health.  If you are like me then, yes maybe some big changes are in the wind.

So the message right now for myself is to get off my arse and move.  That means taking many breaks from my PC and moving around the house, doing some housework, ensuring I maximise the walking opportunities by doing simple things like parking in the farthest carpark when picking up groceries and walking up my stairs 3-4 times in one go, several times a day, going for a walk for about 30 minutes a day. The 10,000 steps rule is a good guide, so use it. As well as this I meditate, go to bed early, watch very little TV or Netflix, avoid technology, try to eat well most of the time (added bonus here of saving money), get outside when the sun is out to charge your batteries and a number of other things you will find mentioned on the app.

Please take care of yourself

 

Arohanui
Tony C

BTW I am not paid to promote the Calm app.  I am just so happy I found it.

Yes, I want to be a digital marketing expert.

Kia ora, People, my name is Tony Cutting and I am looking to create New Zealand’s greatest team of Digital Marketing specialists.  If you are already into digital marketing this maybe you chance to find a collaborator, if you are just thinking about digital marketing this will be a great opportunity for you to build your own business while also working with a team of like-minded people.

So, I am already a successful digital marketer and personal coach who loves to help people chase their dreams.  If you want to check I am the real deal the best thing is to visit my local group www.kapitinow.co.nz

Kapiti Now is a project in my local area I started about four years ago.  I now generate a small income from this project which is great. The main benefit of this project was it has helped me grow my brand locally and learn how to make things work.

On the personal front, I am 54 years young and have four beautiful children who are the centre of my world and at times my greatest teachers.  I started my commitment to this journey after surviving a brain operation at 50 which woke me up to the fact I wanted to really enjoy the rest of my life, doing mahi (work) that meant something and spending time with people who want to succeed and do something with their lives. So during the three years (yes three years) of recovery I have spent my time building my local project, reading as much as I could, listening to audio books, learning how to great photos and video on my iPhone and designing my future.

My Iwi, Ngati Toa Rangatira. I was raised at Hongoeka Marae in the beautiful seaside town of Plimmerton about half an hours drive from Wellington.  I am now based on the Kapiti Coast which is only another 30 minutes up the road from my spiritual home of Hongoeka.

I have several projects that generate an income the biggest being www.jobcafe.co.nz which is used to help organisations ensure their jobs are marketed to the people they are targeting.  JobCafe also markets people who are growing a personal business or looking for a job.  This pays me most days and is now allowing me to put my energy into this project “Creating New Zealand’s greatest team of Digital Marketing specialists”.

If you are new to Digital marketing and want to learn and possibly create your own business or if you already have a business and want to grow it then this blog will help provide insights into me and into what digital marketing is all about and how to become an expert.

Over the next three months, I will be publishing my day to day actions, providing some coaching, insights, observations and showing people what I do, and how I allocate my time to maximise what I want to achieve.

During this time if you like what I am doing and want to become a digital marketer you can contact me via the Facebook page I have set up for this project and I will go over how we can work together and help each other build great digital businesses. The partners I am looking for, live in an area they love and want to promote it while also generating an income.  They will also want to build a brand that enables them to generate income from many streams around the world.

So whether you are 18 or 63 this is an opportunity to work with a coach who can help you become great at Digital Marketing

So step one is – like & follow my Facebook page set up for this project
https://www.facebook.com/tonycuttingdigital/

and if your serious about building your business share this page with your friends and family and be bold enough to tell them this is what you are doing.

Have a great day – Nga mihi

 

Tony C

The importance of continuous learning

So, you finished College, University or your trade course, started work or founded a cool business, it must be time to forget about learning and focus on making the most of the time you have, right?

Although it is fair to say you may reduce your hours of learning, learning is essential for the rest of our lives.  Developing a habit of upskilling your knowledge and skills is a very important factor in living a full and successful life.

WHY?

In terms of living a healthy life, those who love to learn and do so until the day they leave this earth, are more likely to avoid degenerative deseases like dementia.  They are also more likely to live a life of great social relationships where they are happy meeting new people and developing new contacts (outside of close friends and family) which is a proven factor in living a long life.

We can all improve our knowledge and as we grow older we can become ‘experts’ in the the things that most interest us.  It is also very healthy to keep our brain working on positive new learning adventures which bring us new rewards and pleasures throughout our lifes journey.

 

Ways to learn?

Continual learning does not mean we have study for our master’s qualification at University (albeit there is nothing wrong with that), it can be learning things we are most interested in or gaining new skills and knowledge for our chosen field of work, this could be through courses, mentor sessions, online study etc.

Learning can also be simply picking up a (reputable) book that provides insights into a new skill or way of doing something.

There are video’s, audio files and night classes after work at your disposal.  Most communities have centres where you can learn new skills, meet new friends.

Learning is more fun when you are learning a skill you would love to have.

A great way to learn more is to become an expert and teach others, this will drive you to become more knowledgeable and possibly join (or start) a mastermind group who help each other advance their knowledge. Most great teachers and personal coaches will tell you that learning for them is a fulltime activity.

It is also more fulfilling when you learn with a group of people who share the same interests expanding your social relationships, networks and providing your brain with the nourishment it graves for.

Learning new things is a great way to meet new people, develop your skills  and have more to talk about at dinner parties.  It is a great way to help you live a healthy and fulfilled life, and that is what it is all about – right?

 

Did you find this helpful?  Please share it with people you care about.

 

 

 

 

The importance of networking

Whether you are building your business or developing a career there is one essential skill that you must put time into – networking.

Developing a network is one of the most beneficial things everyone can do. Having a community around helps make running your business or developing your career so much easier for many reasons.

  1. You have a network of people that you can ask advice from.
  2. You have other businesses/people that you can partner or collaborate with.
  3. You have the ability to develop relationships with people and gain insight on a different perspective that you can use to innovate.
  4. Overtime you will build relationships where you help each other, share ideas, help solve challenges – within your network everyone will have something to offer each other.
  5. Businesses will increase sales (through network referrals) and individuals will be thought of when job opportunities match their skills.

However, many people struggle with building up their professional network; after all, when you are taking care of all of your other responsibilities how can you also have time to socialise?

So, yes we have to take time to build our network.  I am not talking about turning up to meetings but, consciously making time each week to develop your personal network.  Joining networking groups is a great way to start, however it is just that, a start.  Developing YOUR network is what I am talking about here, when you meet people through network groups, industry functions, training etc actively look for people who you could network with.

The best way to start is to think about how you can help others in your network, what can you offer them? Once you get started you will find over time your network will naturally sort it self out.

I have a number of ways I manage my personal network/s.

  • Coffee meetings (you do not necessarily have to meet with everyone at the same time)
  • Build my own network groups online (usually I will identify people in these groups I want to work with face to face)
  • I manage my own network group/s which meet either monthly or quarterly.

If you are new to networking join a group, work with others who you identify as great networkers, or ask your colleagues and contacts if they know of a great group.

I am a fan of starting your own network, nurturing it by looking at what you can offer those you meet with and working on this activity every week.

I hope this article inspires you to either start networking or refresh your approach to this skill.  I have no doubt it is the single most successful way to build your business or develop your career.

“People who are crazy enough to think they can change the world – often do”

Find your Motivation then use SMART goals to succeed

Once you have defined what motivates you through working through what you want to achieve in your life, and understanding where you are in terms of your all-around balance between Mental, Physical, Emotional and Spiritual desires the ability to set goals and make plans to achieve them is KEY to success.

Goal-setting will do more to help you achieve the things you want in life than will anything else.

The reward for establishing goals and making plans for them is being able to choose the kind of life you want to live.

Less than 3% of adults have written goals. Less than 1% review and rewrite their goals daily. A goal that is not written is still just a dream.

That means, if today you started writing down your dreams, and specify your goals every day from today forward, you would immediately move into the top 1% of all people!

If you’re in a leadership role, goal-setting is essential to motivating your team. But if you really want to maximise your goal-setting and goal-achieving skills, you must set SMART goals.

This acronym stands for:

S = Specific
M = Measurable
A = Achievable
R = Relevant
T = Time-bound

Most of the problems with goal-achieving are related to a lack of clarity in setting the goal in the first place. With SMART goals, both your personal and business goals will be perfectly clear to everyone.

The other problems will arise if you do not have the right ‘positive’ motivations and or your people are not motivated to succeed.

TEAM ACHIEVEMENT

DEFINE WINNING so people know what they are striving for.

A manager’s job is to ensure his or her people achieve their goals.  If people have been assigned too much, it is the manager’s job to reassess, provide support or distribute parts of the project/task to other members of the team making sure everyone WINS.

You build great teams by getting great results, reward everyone for the win and build a strong team culture.  MAJOR work goals should always have celebrations attached, these MAJOR rewards that acknowledge the performance of the individuals and the team.

Ensuring you motivate teams to achieve this success. 

To get to major goals you need to plan your milestones, each milestone should come with an appropriate award, not necessarily of large monetary value but something that acknowledges the achievement.

Map your project success to the teams individual personal goals and you have the formula for success, retention and a happy work environment.

This all takes planning and the first 5-10% of planning should be identifying what the major goals is, then what milestones you need to get there.

PERSONAL ACHIEVEMENT

Do something every day that moves you towards achieving your major goals.

Go Succeed!

Tony Cutting

If you would like help establishing a strong team environment or developing a meaningful plan for your own success, feel free to call me +6421911722 or email tony.cutting@peoplenet.co.nz and we can discuss how I can help you.  I work with all budgets and have a number of solutions that will succeed if you follow them.

Personal development on a budget #3

The next book I recommend you invest in if you are truly interested in developing your personal skills – The Tipping Point by Malcolm Gladwell.

How Little Things Can Make a Big Difference …

Malcolm has written a great guide on ‘how little things can make a big difference’.  In this book, you understand more about the degrees of separation and learn that there is a process that at first can feel quite hard but with consistency, persistence, a focus on quality, and by engaging your mind you will reach that point where life takes off and your hard work pays off.

Turn your ideas into action and let ‘The Tipping Point’ guide you to success.

 

The Tipping Point

 

This book can help transform your thinking and push you in the right direction.

This is one of my favourite business books, I personally recommend it to everyone who wants to build a business or a better life.  I have experienced the ‘magical moment’ when an idea took off like wildfire, and still enjoy using that experience to motivate myself to create more.

Tony Cutting – Coach
tonycutting.com

 

There are Winners and Learners, nothing else.

If there is one blog I hope my children (and eventually my grandchildren) read I hope it is this one.

Growing up, developing skills comes from experience and learning.  The more we do of both, the quicker we become more proficient at whatever we wish to do.  At times, we learn that something is not necessarily for us, however, if we are put off by other people, or do not give things a go because we are not perfect or proficient the first few times we try then we have not learned this valuable lesson.

Without TRY, there is nothing.  Without persistence, there will never be greatness.

By embracing learning there can be nothing else but success, it is as simple as that.

As parents, grandparents or coaches one of our most important jobs is to install this thinking into those under our guardianship.  With this knowledge, firmly wired into our brains we can create unbeatable people who will go on and do great things.  It simply comes down to “do they LOVE it enough” this is the key ingredient, that will help you persevere through the hours of learning, becoming more proficient, more confident all along learning to be humble along the way. we also simply become better people, more tolerant, more supportive.

It is true, some people learn faster than others, and the better the coach, the quicker you will get to where you want to be. Good coaches make learning FUN, while also embracing the fact there is work to do.  Making it fun encourages persistence.

I was lucky enough to play in some pretty successful rugby (and football) teams when I was growing up as a kid.  I have been in many representative teams and won some impressive competitions. But one team I have very fond memories for was a team where we embraced both ‘Winning and Learning’.  We had a team song we would sing immediately after every game, it was simple and effective.

“We won, because, we won, because, we won, because we won. We won, because we won, because we won, we won because we won …” this would go on for quite some time or alternatively and we purposely would sing this even  louder  and carried it on longer “We lost, because, we lost, because ….” all to the amusement of our supporters and the other team. It also earned us respect and allowed us to move on emotionally and mentally very quickly.

This mental approach enabled the team to get past ‘the learning’ very quickly and we became a stronger team, stronger as individuals and had a blast that year together, sometimes beating teams ranked above us and sometimes learning.  We did not win any championships that year but it was possibly one of the years that made me strong enough mentally to continue on and achieve what I managed to achieve.

This approach is not only great for sports teams and sports people, one of my favourite quotes is from Andy Warhol.

“Don’t think about making art, just get it done. Let everyone else decide if it’s good or bad, whether they love it or hate it. While they are deciding, make even more art.” Andy Warhol

There is true greatness in this attitude, it takes winning out of the picture and instils learning as the most important skill.  If you can teach your children, grandchildren and most importantly yourself this, you will accomplish what you truly LOVE in life, You will remove the pain of learning, instil patience and persistence and just get on with what you want to do, and is that not what life is all about?

Personal Development on a budget #2

Once you understand that whatever your age you should be learning, keeping your mind active becomes even more crucial as we grow older.  Committing to personal development will help you stay young and of course provide you with new skills and awareness.

The second book I recommend everyone should purchase and have in their personal library is the number one classic from the late 30’s.  This book written by Napoleon Hill is the standard go-to resource for most modern business coaches.

Think and Grow Rich

Think and Grow Rich

Napolean Hill was commissioned by Scotsman Andrew Carnegie arguably the richest man on the planet at the time, his task, to set about interviewing some of the most successful men in the world.  Through these interviews and subsequent research, he found a common factor which had helped all these people succeed.  This secret appears in every chapter in the book, the trick is for you to find it or maybe, just maybe it will find you.

Again, an extremely affordable book that provides valuable information for all entrepreneurs and people who wish to create wealth.

This is the stuff we should be teaching in our colleges and universities.

Enjoy.

 

 

 

What if I don’t know what I want to do for a career?

Firstly, don’t let yourself stress about this.  In my experience, most people do not actually know what they want as a career. It makes you no better or poorer than those who do.  What’s important is what you want to get out of your life.

There are many coaches who would tell you to keep asking the question of yourself each night just before you go to sleep.  But my approach is a little different.  I never knew what I wanted to do as a career, but I did know what I did not want to do and it all worked out fine.

Where I think you can make a big difference is to allow yourself to dream, and dream BIG, don’t let anyone or anything influence what your dream life could be.  The next step is to get your dreams down on paper.  Notice I said get not write.  You see our minds work with pictures and the best way to activate both your logical and creative brains is to picture what you want.  I use Mind Maps but if you do not like drawing (then a visual board might be your thing).

Look up Mind Mapping it is worth having a play and seeing what you come up with.

Your first drawing/board should be massive, filled with all the dreams and desires you want your life to be.  You then slowly start to prioritise the dreams until you have the amount started to picture what is most important.  Then set about achieving your dreams, whether that be acquiring new skills you need or “Just doing” something every day that gets you closer.  The dreams should be massive, it should feel daunting otherwise, you are not stretching yourself and your living in the “safe” and frankly “boring” zone.

Again, don’t stress if you still have not worked ut what your career is going to be, it may be that your life is bigger than a career, yes you will need money.  But, if you are motivated to achieve your dreams you will take jobs and do things that make money.

When you are ready and you have the things you want to really achieve in your life, then find help.  A coach, mentor (not necessarily a family member or friend, they tend to have their own ideas for you).  Ideally, a trained personal coach who can guide you when you need guidance.

Love your life and design the life you will love.  If you don’t everyone else will do it for you.

Take care and have a great day.

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