People do business with people.

Most business owners these days, understand the importance of a digital presence including social media and a strong website to be integral parts of their marketing strategy and success.

But what is more important these days is getting your customers to know YOU!

It is also often the best strategy to name a business after the owner.  Some will find that a bridge too far.

This also means understanding what it is to build your personal brand.  The same goes if you are looking to build your career, to get noticed you need to take the appropriate steps.

I always advise clients to get professional photos (portraits) and if you live where I do we have some excellent photographers who can help.  I have recently worked with the very talented Karolina Stus (Images examples below)

Business portrait (002)

Once you have your professional portrait up and online, often this will become the first contact people have with you, especially when we rely so heavily on our digital/social media presence these days. This helps create a personal association that many people want when making decisions about who to work with.

Of course, it also means being a lot more responsible with your personal image and you will have to be aware of what this means for both your personal social media accounts and professional ones.  This is a risk some people are not willing to take but if you truly want to succeed in your career or business, this is a great step, to get you going in the right direction.

I am fully aware that the prospect of being in front of the camera can be a daunting thought ( I personally find it very challenging). But don’t let that deter you from taking the steps needed to create a presence that reflects who you are either as a business owner or the perfect candidate for that next career move.

About that ‘Selfie’ we all know that, while it may be a great photo of you, you definitely need something more professional to promote yourself.  That is when you go ahead and take the plunge into letting a professional get to know you and create images that work to promote you, (your business) and your personal brand!  It is more than just a great photo.

As well as images you need a plan, written values and to fully understand the steps you are taking, which will include seeking some good advice.  That is where a personal coach can help.  Once you get your head around this, you will start to see how powerful personal branding can really be.

 

Hope you found this helpful

 

 

Tony Cutting
Personal Coach
M. +64 21 911 722

 

 

 

How important is presentation?

Photo Credit: Werner Kaffl

How did you react to my photo?  Was it intriguing? Is it too scary?  Am I looking into your soul? More importantly did it help pull you in to read this article?

What light does this photo immediate place on your impression of me?

You see whether we like it or not people will paint a picture about how they feel about you.  In extreme cases that can be the difference between getting an interview, winning a new customer or whether a potential life partner decides to make contact.  It also dictates what sort of people you will attract.

I think most people understand how important it is to present themselves in the best possible light.  Yet when you troll through Facebook or LinkedIn and our very own JobCafe you will find the majority of photos representing people are of a poor quality.  Many of the LinkedIn profiles I visit are incomplete yet these same people will be the first to complain that “I get no leads from LinkedIn” or “Nobody has ever reached out to me as a result of my JobCafe profile”.

As a person who works primarily in the talent management sector I can tell you now Recruiters, Coaches switched on HR people are using these tools to find or checkout your profile.  Customers are checking you out before you call.

There are so many fish in the on-line sea these days so much so it becomes automatic to skip those who just “could not be bothered” or “I used the camera on my PC, was always going to replace it” .

The reality for all of us is the landscape of finding people is changing dramatically and if you want to take advantage of this technology the time to take it most seriously is right now.

Anyway … so here are my tips on how to look great online

  1.  Use a professional photographer to create your online photos
  2. Make sure you look as professional as you need for the industry or purpose your profile is for. The right photographer will help you here.
  3. Back this up with the way you look when you meet people in real life.
  4. Do the research on people who have a similar career path or business as yourself. How are they presenting themselves?  Set your bar with the people who present themselves the best.
  5. Checkout this wiki site that gives some great tips http://www.wikihow.com/Present-Yourself-in-the-Best-Possible-Way
  6. Ask your better half – and listen to them.

Finally.  It feels great when you get that haircut or see yourself in that new suit?  You look great and feel great – this is the moment you ring your photographer.  Refresh your look on a regular basis and you are halfway there.

 

 

 

 

 

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