How important is presentation?

Photo Credit: Werner Kaffl How did you react to my photo?  Was it intriguing? Is it too scary?  Am I looking into your soul? More importantly did it help pull you in to read this article? What light does this photo immediate place on your impression of me? You see whether we like it or... Continue Reading →

Building your brand

Whether you are a business, organisation or an individual, building your brand is the one activity that starts when you are born and will continue with you until your final days.  A great brand will live on forever in the memories of those you touched positively while a bad brand will suddenly find you losing customers,... Continue Reading →

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